Exercise II
Sketch 2—Answers
Sketch 2: Living the Company’s Values in a Noble Enterprise
Choice 1
This approach would not be used because it does not give support or direction to the sales reps. Decisions like this need to be made according to the company’s ethical values.
Choice 2 is the response most appropriate in a Noble Enterprise
This approach would be used by a Noble Business Enterprise. It supports the sales reps and reinforces the company’s Ethical Values.
Choice 3
This approach would not be used. It intimidates the sales reps and does not support them. The CEO shows more concern for the customer than his employees.